The investment
£300 + VAT for the 12-week programme
That includes all six live group sessions, weekly marketing emails and group WhatsApp support.
90 day Marketing Plan
Marketing. Sales. Results.
Build a marketing plan you can actually put into action.
Running a small business means marketing can become a string of disconnected tasks: posting when you can, trying a new platform, updating the website, sending the odd offer.
This 12-week group programme helps you work out what your business needs, choose the right priorities and turn them into practical actions.
Six live group sessions over 12 weeks · £300 + VAT
The programme
Get the foundations right, in the right order
We’ll start with your business, your customers and what you want to achieve. Then we’ll work through how to position your offer, reach the right people and help turn interest into sales.
The programme includes:
- 01
Your goal, customers and offer
Decide what you want your marketing to achieve, who you want to reach and what you’re asking them to buy.
- 02
Positioning and competitors
Look at what customers can choose instead, what makes your business worth choosing and how to communicate that clearly.
- 03
Platforms, channels and people
Choose where to focus—such as social media, search, email or local promotion—and decide what to handle yourself and where a freelancer or agency might help.
- 04
Your website and the path to enquiry
Review the basics of your website, local search and landing pages. Make it easier for interested people to find the information they need and take the next step.
- 05
Content that shows what makes your business different
Develop useful content ideas, choose suitable formats and learn practical ways to create content, including filming yourself. We’ll also look at whether paid Meta advertising makes sense for your goals.
- 06
Sales, follow-up and results
Look at what happens after someone gets in touch: how you respond, explain your offer and follow up. Decide what to measure and set your next 90-day priorities.
Every session is designed to help you apply the topic to your own business—not just listen to a presentation.
Support between sessions
You’ll also receive:
- 01
A weekly email with one practical marketing idea to consider.
- 02
Access to the group WhatsApp for questions, progress and accountability.
- 03
A clear set of actions to work on between sessions.
The group gives you expert guidance and a place to work through challenges with other business owners. You remain responsible for putting the agreed actions into practice.
Who it’s for
This is for small business owners who want to improve their marketing and are willing to do the work themselves, but would benefit from a clear plan and regular support.
It may suit you if you’re unsure which marketing activity to prioritise, your efforts feel inconsistent, or you want to make more of your enquiries.
If you’d rather have someone create and manage your content, website or advertising for you, we can discuss that separately.
Start with a conversation
Tell me about your business and what you want your marketing to achieve. We can work out whether the group programme is right for you.
Stoke & Dagger
- paul@stokeanddagger.com
- [Your phone number]
- Book a call