Build an audience.
Not just a feed.
Social content takes more than a camera and a few hashtags. We bring a producer’s judgement to the people and stories inside your business, creating content your audience chooses to watch without the cost of building an in-house team.
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You know you need social but who has the time?
…but running your business comes first.
Clients, customers and delivery take priority. Social gets pushed down the list, posting becomes inconsistent and your best ideas never leave your head.
…but filming something isn’t a content strategy.
Turning up, pointing a camera and adding hashtags is production without judgement. If there’s no strong idea, story or reason to keep watching, it won’t magically go viral.
…but an in-house content team costs too much.
Hiring a strategist, producer, camera operator, editor and social manager is beyond most SME budgets. You need that expertise without five salaries or a major agency bill.
What you actually need is a producer’s judgement.
Someone who can find the strongest idea, understand why an audience might care, shape the story properly and decide what deserves to be made.
Judgement before production.
Before we film, we decide what the audience needs to feel, learn or recognise. We find the tension, choose the angle and create a reason to keep watching.
Data informs. Audiences decide.
We use performance data to understand what held attention, what lost it and what brought people back. But data doesn’t create the idea. Producer judgement does.
That’s where we come in.
Your producer-led social content team.
Stoke & Dagger comes from production, not dashboard culture. We bring over 20 years of producer judgement to social content.
We use audience psychology to shape the idea, production craft to make it watchable and performance data to improve what comes next—all without the cost of building an in-house team.
Human judgement. Audience understanding. Data used properly.
They produce our websites, design and content on a monthly basis for all our recruitment brands and are great and get the work completed really quickly.
Paul and Caz are quality. They produce my weekly podcast and helped to grow my YouTube channel and membership. Really reliable and flexible
Paul and his team are excellent. Their video design, editing, and work on our suite of podcasts has been invaluable to us. Easy to work with excellent at communicating.\n\nI would not hesitate to recommend them to anyone.
Everything behind content people choose to watch.
Strategy
- Audience and positioning
- Format development
- Planning and scripting
Production
- Monthly filming
- Editing and graphics
- Podcast production
Operations
- Audience behaviour
- Performance reporting
- Ongoing improvement
Let’s make content worth watching.
Before
- •Missing briefs and scattered information that hold creatives back.
- •Projects going round in circles because they never feel quite right.
- •Juggling multiple freelancers, contracts, and IR35 concerns.
- •Pressure to hire full time, even when budgets and headcount are tight.
- •Creative work and campaigns that are only "good enough".
After
- Messy asks turned into clear briefs and plans that keep work moving.
- Big campaigns, sprints, and stalled projects pushed over the line.
- Managing any freelancers, contracts, kit, and IR35 queries.
- Extra capacity on tap so you avoid risky hires and keep budgets under control.
- Creative work and campaigns that stand out and raise the bar.
Frequently Asked Questions
Let's get producing, partner.
Book a no-pressure call to find out if we're a good fit for each other and figure out the best place to start.
LET'S TALK