Social media built around you

We help businesses, individuals and creators bring their ideas, expertise and personality to life through social content.

That might mean a business owner building trust, an individual growing their profile, a corporate team showing the people behind the brand, or a dog becoming the star of its own channel. We find the right stories and formats for the audience you want to reach.

Let's talk

You know you need social. But how do you make it feel like you?

…but everything else comes first.

Running a business, serving clients or keeping a channel going takes time. Social gets pushed down the list, posting becomes inconsistent and good ideas stay in your head.

…but posting for the sake of posting won’t build trust.

A camera, a caption and a few hashtags aren’t a strategy. Your content needs a clear point, a real personality and a reason for your audience to care.

…but not everyone wants to be an influencer.

You might be confident with customers but awkward on camera. You might have a lot to say but not know how to shape it into content. Or your star might have four legs and no interest in following a script.

What you need is content that starts with you.

Your knowledge, personality, team, customers or even your dog can make your content distinctive. We find what’s worth sharing, then work out the best way to bring it to life.

Start with the person or personality.

Find the people, characters or animals your audience should get to know: the founder, an expert, a team member, a customer, a creator or the dog at the heart of a channel.

Find the point.

Bring out the knowledge, stories and character that make the content useful, interesting and true to you.

Choose the right format.

A podcast, short video, LinkedIn post, team photo or everyday dog moment. The format should suit the subject, the audience and what you want the content to achieve.

See Our Plans

That’s where we come in.

Your producer-led social content team.

Stoke & Dagger comes from production. We bring more than 20 years of producer experience to the way we plan and make social content.

We help you find the strongest ideas, bring out the character of the people or personalities involved, and make content that feels natural to watch. Then we use audience response to help shape what comes next.

Real character. Clear ideas. Producer’s judgement.

They produce our websites, design and content on a monthly basis for all our recruitment brands and are great and get the work completed really quickly.

Lara

Pro Nursing

Paul and Caz are quality. They produce my weekly podcast and helped to grow my YouTube channel and membership. Really reliable and flexible

Daryl Carter Racing

Content Cretor

Paul and his team are excellent. Their video design, editing, and work on our suite of podcasts has been invaluable to us. Easy to work with excellent at communicating.\n\nI would not hesitate to recommend them to anyone.

Kieran

Betfair UK&I Social

Everything behind social content that earns attention and trust.

Strategy

Audience and positioning
Content ideas and formats
Planning and scripting

Production

Filming and photography
Editing and graphics
Podcast and YouTube production

Operations

Social content planning
Publishing and repurposing
Performance reviews and improvements

Let’s make content worth watching.

Before

•Social gets squeezed around the day-to-day.
•Posts feel generic, over-polished or hard to keep up.
•The people or personality, audiences would connect with rarely appear.
•Filming feels awkward, so good ideas never get made.
•You’re making content without knowing what it’s meant to achieve.

After

A practical plan shaped around you and your audience.
Content that shows what makes you distinctive.
People and personalities appearing in ways that feel natural.
Formats chosen to suit the subject, platform and purpose.
A consistent process for making, publishing and improving content.

Frequently Asked Questions

Who do you typically work with?

We work with businesses, in-house teams, individuals, personal brands, creators and pet-led channels. The common thread is having a person, personality or story that an audience should get to know.

Do I have to be on camera?

No. Some people are comfortable speaking to camera; others are better in conversation, demonstrating their work or sharing the story through photos and words. And if your channel is built around a dog, we’ll work with the dog’s real personality rather than forcing a script.

What kind of projects can you take off our hands?

We help with time-heavy work like big season launches, new show or product campaigns, trailers, social video series, brand films, podcasts, and animation. We can also handle the day-to-day tasks and BAU requests.

We already use freelancers. Why would we use you instead?

With us you get one partner who brings the ideas, the judgement and the kit. We handle the planning, production, and any extra freelancers under one relationship, so you aren't chasing people or dealing with lots of contracts and IR35 questions.

Will this replace the need to hire more people?

In many cases, yes. You can cover busy spikes, tricky projects, and new formats with us instead of adding permanent headcount. If you do still want to hire, we help you keep things moving while you recruit.

How do we get started?

We’ll talk about who you are, the audience you want to reach and what you want your content to do. From there, we’ll recommend a practical place to start.

Let’s make your social content feel like you.

Tell us who you want to reach and what you want your content to do. We’ll help you work out what to say, who or what should be in it, and how to bring it to life.

LET'S TALK

Social media built around youtrustresults