TalkTalk
Client
TalkTalk
Services
TV Production, Digital, Social Content, YouTube
Year
2012-Present
Overview
We've worked with TalkTalk since 2012, partnering closely with their in-house creative team across TV, broadband, and digital. Over the years, we've supported everything from above-the-line campaigns to social-first and instructional video content, working day to day with TalkTalk's producers, creative directors, and their lead ATL agencies.
The Challenge
TalkTalk's above-the-line campaign creative often lands late in the process, which creates pressure on digital, social, and paid media teams to turn assets around quickly. They needed a nimble partner who could adapt ATL creative into social-first content and paid advertising that launched in sync with the wider campaign. Alongside this, TalkTalk wanted to grow their YouTube "how-to" video library to help customers self-serve, reduce call centre volume, and improve SEO around common product and functionality queries.
- Late-landing ATL creative creates tight turnarounds
- Digital and social launch alongside TV campaigns
- Growing YouTube how-to content library
What We Did
We act as a fast, flexible extension of TalkTalk's in-house creative team. We produce social-first and paid advertising assets using ATL campaign materials, ensuring digital launches land at the same time as TV and wider campaign activity. We also provide ongoing video support across YouTube, creating clear, practical how-to content designed to reduce customer support calls and strengthen search visibility. Working closely with Meta and Google, we've helped TalkTalk explore industry-first approaches to digital video, while also delivering promos across both TV and broadband products that keep the brand consistent across every channel.
Social-First Content
Adapt ATL creative into social and paid advertising
YouTube How-To Library
Clear, practical videos to reduce support calls
Platform Partnerships
Industry-first approaches with Meta and Google
Fast Turnaround
Digital launches synchronized with TV campaigns
Deliverables
- Social-first and paid advertising content
- YouTube how-to video library
- TV and broadband promos
- Digital video innovation with platform partners
- Campaign launches synchronized with ATL activity