Sky
Client
Sky Creative
Services
Creative Development, Design, Animation, Editing
Year
2021-Present
Overview
We began working with Sky Creative in 2021, supporting their in-house teams across a wide range of campaigns. As workloads increased, we became a trusted partner, plugging in specialist skills across creative development, design, animation, and editing for Sky TV, Broadband, Glass, and Now TV, including entertainment, sport, and large-scale seasonal campaigns.
The Challenge
Sky Creative's in-house teams were operating at full capacity and needed additional support that could flex quickly across different brands, platforms, and campaign types. Projects ranged from always-on digital advertising to high-profile brand campaigns, including Christmas activity, out-of-home creative, and through-the-line work. They also required experienced freelancers who could integrate seamlessly into their digital teams without slowing delivery.
- Teams at capacity with multiple brand campaigns
- Need for flexible, multi-skilled support
- Seamless integration with digital teams
What We Did
We work as an extension of Sky Creative's in-house teams, providing trusted creative support exactly where it's needed. We deliver creative development, design, animation, and editing across Sky and NOW TV campaigns, including entertainment and sports promos. Alongside this, we supply experienced freelancers to support Sky's digital teams, helping deliver digital advertising at scale. We also support larger campaign moments, including Now TV Christmas campaigns across through-the-line and out-of-home creative, and collaborate with the Now TV German team to deliver consistent, high-quality work across markets.
Creative Development
Creative development across multiple Sky and NOW TV brands
Animation & Editing
Animation and editing for entertainment and sports campaigns
Freelancer Support
Experienced freelancers embedded in digital teams
Campaign Support
Large-scale seasonal and through-the-line campaigns
Deliverables
- Multi-brand campaign creative
- Entertainment and sports promos
- Digital advertising at scale
- Christmas and seasonal campaigns
- Through-the-line and OOH creative
- Cross-market collaboration support