Betfair International
Client
Betfair International
Services
Production, Direction, Post
Year
2025
Overview
This project showcases our ability to deliver high-impact creative work under tight deadlines. Working alongside an in-house team, we provided end-to-end production support from concept development through final delivery.
The Challenge
In 2021, Betfair formed an international creative and marketing function supporting multiple markets including Brazil, Spain, and Italy. With a small in-house creative and production team, they needed reliable weekly support to deliver a wide range of assets, from TV advertising and social campaigns to rebrands, campaign creative development, and day-to-day business-as-usual work.
- 24 hour turn around time on projects
- In-house team at capacity with other priorities
- Language versioning
What We Did
We act as Betfair's go-to creative and production partner, working alongside their in-house team to provide consistent weekly support across all markets. From TV and social campaigns to rebrands, campaign development, and BAU creative, we help the team scale output, move faster, and deliver work across multiple territories without adding headcount.
Creative Direction
Refined the brief and provided clear creative direction to align stakeholders
Full Production
Handled all aspects of production from casting to final delivery
Team Integration
Integrated seamlessly with internal workflows and communication channels
Fast Turnaround
Met aggressive deadlines without compromising creative quality
Deliverables
- Worked on over 150 projects.
- Delivery over 3,000 Video assets.
- Over 2,000 static assets.
- & 1 Rebrand.