Champions League is back-ed
A Social campaign for Betfair celebrating the Champions league returning after lockdown. The campaign showed the top 10 comebacks in the Champions league and how the odds dramatically changed as the games did.
Results saw over a 500,000 organic views with a view rate of over 1minute 15. Well above the benchmark.
Publications across UK and Europe re-posting including national newspapers.
We produced all formats and the campaign was designed for multiply platforms and formats.